Hurrah! A UK freelance website copywriter who just gets it!
ProCopywriters member
Razor-sharp website copywriting + strategic planning for a rip-roaring visitor experience.
Creator of web micro-roast series
Clients in 12+ countries
What you get from other copywriters:
What you get from me!
All your copy, PLUS:
Design optimisation SEO
Internal linking Comprehensive web strategy based on 20+ years of editorial and marketing experience.
Boring. Sits in drawer for six months.
Not boring. Packed with ideas and insight to get you off to a flying start.
Hi, I'm Mike. I'm a 20-year veteran of the writing and copywriting sector.
I'm your new best friend when you need websites that roll up their sleeves and convert.
I won't just give you a Word doc, I'll give you the blueprints for online success.
Why not join the 150+ brands I've helped with crystal clear digital copy?
31%
2,000+
boost to conversions one week after relaunch
increase in monthly visitors after web rebuild
10+
page 1 rankings for main keywords
My freelance copywriter testimonials:
"At TITAN Containers, we've discovered a true wordsmith in Mike. I am proud to recommend him to those in need of an exceptional freelance copywriter."
Rasmus Nørgaard, Group CMO, TITAN Containers
Whether you're a punchy startup, high-growth middleweight or global powerhouse, I'll find the words that lift you higher.
The nuclear sign? This bit must be super-important.
You think you 'just need some web copy'. My years as a freelance web copywriter
say different.
Here's something you don't know yet: creating a website will take twice as long as you think.
And one of the biggest roadblocks you'll have is the copy.
Here's why:
In almost all instances, your website copywriter will send you a Word doc after working on your copy for a week or two.
And that's it.
This poses two immediate problems:
1/ You're not really sure how this web copy will work on the page.
2/ You've probably had little experience briefing website designers.
So what happens?
The copy you've just spent thousands on sits in a drawer.
Turning words into winning websites
Five years ago, I decided to do something about the 'words in a drawer' conundrum. It's something I'd already done hundreds of times before, when working as an editor on international magazines.
I began offering detailed explanations of what should go where on your website and why. This is what they look like:
They're roughly designed web pages that are quick for me to create and are included in my web copywriting fee. For you, the client, they're a lifesaver. Here's why:
1/ They instantly let you see how your website would work (and give you the chance to change anything that isn't).
2/ They ensure economy of writing – because I can easily see that a particular section only needs x number of words (most web copywriters overwrite).
3/ Most importantly, they give you something to take to your designer. The result? No Word doc sitting in a drawer.
Which means zero frustration about what to do next.
Just a clear strategy for your website.
I bring 20+ years of experience in simplifying complex information and keeping readers hooked to create websites that have the clarity your customers crave.
So I won't just write your website; I'll give you a roadmap that shows how everything joins up for a seamless user journey.
My goal as a professional freelance web copywriter is to help your brilliant business make a connection with every potential customer that comes a-knocking.
Which is exactly what you're looking for, right?
ALL WEBSITE COPY NIGHTMARES FALL INTO ONE OF AREAS:
3
Poor Google rankings
Optimising your website for search (SEO) is key
Confusing user journey
Improving clarity leads to longer time on site
Meandering calls
to action
Keep visitors onside by showing them what to do
I have proven strategies that help with all three!
How partnering with me as your website copywriter can
ignite the afterburners on
your business...
Does this seem painfully familiar?
Let me take a wild punt that you've spent serious cash on your website, forking out a small fortune on developers, designers and writers – or perhaps you wrote it yourself (seemed like a good idea at the time, right)?
And despite all your hard work and fast-shrinking chequebook, you're simply not getting the web traffic you know you deserve. Or when people do arrive at your site, they leave quicker than a toddler chasing a bag of Haribos. It's infuriating! The only thing you're 100% sure about is it just isn't working.
Does this sound better?
What if the people arriving at your site instantly understood where you were coming from? And your data showed them gleefully skipping through your website and clicking on all those things you'd been dreaming they would. Such as 'buy now' – or sending an email.
Can you weather the cost of lost opportunities?
When a website isn't clear, or there are inconsistencies that cause the tiniest flicker of doubt, people leave. It's that simple. We're so spoiled for choice today that website shortcomings – no matter how small – make us seek out someone else who has what we need instead.
Any flaws in your website nudge people towards the exit – and slam the doors once they've left.
Why you want a copywriter who's a little bit 'obsessive'
I work with founders and marketing teams who instinctively know their website could be better. Driven by a near obsession with clarity, I root out those inconsistencies and shortcomings that are stopping your website from achieving its full potential (check out some of my 'micro-roasts' to see what I mean).
Why put your faith in me? Because I have a 25-year background as a writer and editor – 15 of them in digital copywriting. But that's all by the by – what really makes me worth hiring is that I create websites every day. And I love whipping them into shape and watching them fly.
If you're thinking you can just wing it and use AI, tread carefully. As someone recently noted on LinkedIn: "AI is like the music industry after streaming exploded. Anyone can release a track, but only a few can write the song you can’t get out of your head."
Why not check out my post about website copywriting prices (new for 2025). Or take a look at some of my freelance copywriter testimonials.
My UK website copywriting services in detail
1
First, I work with you to assess what you need. A combination of emails, questionnaires and video calls helps me root out what kind of copy will have the most impact.
2
3
Next, I study your customers and competitors to get a detailed understanding of what people want – and work out what tactics successful sites use to give them that.
Then, I'll give you a detailed plan of the pages your website will need, how they link up, and the elements that make up each page.
4
Finally, you'll receive carefully crafted copy – in your brand voice – that tells your story and includes the strongest possible calls to action. Rough designs show you what to do next.
That's the brief version – my website copywriter services also take care of keyword research, title tags, meta descriptions and other SEO work, as well as a comprehensive round of revisions.
My freelance copywriting clients include:
A life in copy...
20+ years
experience
150+
satisfied clients
1 million+
words written
Sectors covered: Commercial | Tech | Property | SaaS | Retail | B2B | Healthcare | B2C | Industrial
Finance | Recruitment | Travel | Luxury | Government | Shipping | Training & many more
Get a head start on your website homepage!
I've analysed hundreds of business websites to find out the tactics behind homepage copywriting success. Get your free 'Nail Your Homepage' guide today!
Super-easy to follow
Works for any kind of business
Mix and match elements to suit your audience
Find a clear direction for your homepage in 60 minutes
huge!
FREE GUIDE!
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About me
More than just a gently persuasive copy charmer, I've been turning text into impactful content throughout my career. Here's what I bring to the party.
Editorial strategy & user journey
Hundreds of times across the decades, I have been hired to plot out content long before a single word is written. Every piece of copy has a purpose and forms part of an interconnected content network; strategising ensures it joins up.
A web design 'starter kit'
I have briefed designers throughout my career, explaining the rationale behind what should go where and why. Paying for copy without careful consideration as to how the content will be used leads to roadblocks and confusion. My detailed wireframes help avoid this.
No two web copy projects are alike. I excel at untangling tricky user journeys, unravelling complex messaging, and finding new ways to present information so it's clear and easy to grasp.
Writing. In your voice.
Your brand’s voice is unique. As a seasoned creative copywriter, I can quickly tune in to (or create) your tone and write clear, persuasive copy that readers find reassuring and engaging. Or urgent and conversion-focused – whichever's needed.
Creative thinking
Project management
Millions of words of copy written by freelance copywriters across the UK end up in a drawer because business owners or marketing teams don’t have the time or resources to move things along the chain. I have decades of experience in seeing complex projects through to completion.
Website copywriting FAQs
Do I need a freelance website copywriting service if I want to attract new clients?
Freelance? No. Copywriting? Yes. You can choose between an agency or a freelancer, though the latter is generally more affordable. What an experienced freelance website writer who specialises in web content really understands is how to communicate key messages in a succinct way. Company owners sometimes over-complicate things when trying to write their own sites. And marketing teams sometimes just don't give good copy. A freelance copywriting specialist like me can help with all your content creation, and in an SEO-friendly manner, too. My goal as a writer is to give you two things: great copy that has the potential to help you rank, and a clear idea of how your website will work. So it's not just a Word doc – it's a whole package of what goes where and why. Most freelance copywriter services you'll find don't extend much beyond a basic text document. My version is a suite of solutions that help you create or reshape a website so that it looks great, reads well – and converts.
What does hiring a UK website copywriter cost? Explain your copywriting rates, please!
We’re all different. UK freelance copywriter rates range from £200 a day to £1,500 a day or more (2025 UK average is £480). Me? I’m somewhere in the middle. One thing to bear in mind if you hire a freelancer is that it will usually work out cheaper than going with a copywriting agency. But here's one key thing to remember: carefully planning out and writing a website takes time. If you want something you can really use, it's not going to cost tuppence. Check out my freelance copywriter blog for my thoughts on what makes good copy and why it takes time.
Do you come up with creative copywriting ideas – or do I need someone else for that?
I love coming up with creative copywriting ideas. As well as devising website concepts and finding ways to make information look great, I've worked on ads to appear on tube trains, sales-focused landing pages, marketing emails, quote forms, billboards, brochures and LinkedIn ads. I've been using copywriting to help people tackle creative challenges and develop new ideas for more than two decades – brand story/brand voice included. Drop me a line for some examples of my work across multiple digital platforms – whether you need a blog copywriter, SEO content writing or something else.
What else do you do apart from content writing for web sites?
Good question – and we need to be clear about the distinction between website content writing and web copywriting. My freelance copywriter services cover everything from email writing to brochures, landing pages and reports – and when it comes to websites, I offer website content writing (blogs, simple descriptions etc.) and SEO-rich, targeted website copywriting which is underpinned by a robust web strategy. I also look after: * Brochure copywriting * Company report writing * White paper copywriting * Advertorial copywriting and sponsored content * Copywriting for email sequences * LinkedIn descriptions and ghostwritten articles * Copywriting for SEO (search engine optimization) + Online marketing (landing pages, blogs, forms, microcopy, Facebook ads etc.) Website strategy is my bread and butter, and I do more than just words. I can even help you create your whole website – including briefing designers and developers. It's my mission to be the friendly neighbourhood copywriter UK clients and those from further afield can rely on. I'm very much a copywriter for hire and sometimes have availability within a week or two of initial contact. But not always :)
I need a writer for my website pronto. Are you available? How do I get in touch?
Just send me an email or call me (details at the bottom of this page) or hit the big green 'Contact Me' button at the top and we can get the ball rolling – whatever your copywriting project or target market. Am I one of the best UK freelance copywriters? Not for me to say, but clients like my work and my testimonials and reviews back that up. I know I go the extra mile to deliver way more than just copy. I've been writing professionally for well over 25 years, and bymikepeake.com, the Mike Peake freelance copywriting website, has been around for more than a dozen years. If you forget my name the next time you need someone, just type 'freelance copywriter near me' or 'UK website copywriter' and my little blue icon will come up eventually!
Haven't you and your fellow copywriters been wiped out by artificial intelligence yet?
Not yet, my friend! But I get it – AI can create copy in the blink of an eye, and for free. So why do people still need a freelance copywriter for websites and their other marketing material? Here's why. AI generated text is basically a mishmash of things that have been written before. It also tends to be written in a very repetitive style that quickly seems annoyingly familiar. In other words, the copy you get back is OK... but it's a country mile from what a professional freelance copywriter can do for you. My own skillset includes: * Understanding your brand and writing consistently in your brand voice. * Humour. Yes, humour! My day job once upon a time was writing dozens of funny articles a month. AI is still a long way from doing 'funny' in a way that doesn't make your toes curl. * Interviewing people. AI, as far as I know, can't do this yet. * Taking an overview, planning a content strategy, and editing copy so that it sings. But I see the appeal of free copy. If you want to use AI to create your copy and then have an expert with lots of writing and editing experience take a look at it, give me a try.
How do I become a copywriter? I hear it's well paid and easy to get into.
I've got some disappointing news for you. I can't think of a worse time to be starting a career in copywriting. Here's why: 1. Freelance copywriting has been flagged up by people who should know better as a classic "easy job anyone can start tomorrow" on LinkedIn, TikTok and other platforms. That advice is horseshit. It's like saying anyone who can do maths or owns a calculator can be an accountant. You can't. 2. There are hundreds of thousands of other copywriting hopefuls to compete with – many of them turned on to it by those muppets on TikTok insisting that copywriting is a path to easy money. You completed a £200 copywriting course from some spurious academy? It means nothing. Sorry. 3. AI is wiping out the copywriting market – literally obliterating it, especially at the bottom end of the talent pool, which is where you'll unfortunately be coming in as a newcomer. 4. Every copywriter I spoke to last year said it had been a challenging 12 months. And these people know what they are doing – and have many years of experience. I could go on, but you get the idea. It's heartbreaking to say, but I do not recommend copywriting as a career change in 2025.
Can a website copywriter who knows about SEO get me on page one on Google?
Maybe yes. But probably no. It all depends on your sector and what keyword you are trying to rank for. If you're trying to rank for something obscure, a little SEO work by your web copywriter can work wonders. That coveted #1 spot on Google may even be yours for the taking. But if you want to get on page one for something more competitive such as 'Lawyer London', a freelance copywriter with SEO experience can only do so much. We can optimise copy for you so that it reads brilliantly (Google likes and rewards this), is easy to scan, contains relevant keywords (and related terms) in the right quantity, and advise on internal linking. SEO copywriters can't control the many other factors that determine your SERP rankings, which include backlinks (a long and potentially expensive process), page speed and design, sitemaps, and other technical aspects of SEO.
How can I improve my website copy?
There's a long list of things you should set out to achieve when writing website copy. It would take all day to fully explain them, but here are the highlights in brief: 1/ Step into the shoes of your buyer. What are they looking for? What language do they use? Write content that gives them what they want. 2/ Use short sentences. Keep paragraphs brief (3 sentences or less). And make all copy 'snackable', using bullet points and blocks of eye-catching pullout text. 3/ Start with a bang. Make the top bit of each page really count, with your strongest message featured prominently. 4/ Link from one page to another (multiple times!) across your website. Internal links are better when you use a phrase, such as "my post about website copywriting" rather than 'click here". 5/ Add title tags, meta descriptions and alt tags to images. 6/ Do some keyword research and make sure these are well covered in your text (but don't overdo it) 7/ See what your top-ranking competitors are doing and seek inspiration from them. 8/ Try to be helpful. That's key to a successful website today. 9/ Clearly show your credentials – such as testimonials, client logos, case studies etc.
What results can I expect from professional website copywriting?
My goal as your freelance web writer is to come up with a plan that will give your site a better chance of ranking and converting. But how? And are there any guarantees? Helping a site to improve its rankings on Google involves optimising it for search – also known as SEO. If your current site has little or no SEO, there's a high chance I can help improve your rankings – just as I have for a bunch of client websites (as well as my own). However, if you've already spent thousands on SEO and want to rise from position 7 to position 1, I almost certainly can't help. That's because the changes I make are likely to be relatively insignificant when you consider the myriad SEO components that influence your rankings. You'll likely need to boost your domain authority and link building strategy – and fix any technical issues (such as site speed and schema markup) to move up, and that's not my domain. In terms of conversions, guarantees are equally hard to make. It's a bit like saying, "Can I hire a salesman who is guaranteed to do better than I'm currently doing?" What I can do is assess your site from a user's point of view and consider what words and messaging have a strong likelihood of nudging them in certain direction – such as calling you or filling in a contact form. Again, I've had lots of success helping clients in this area, too – but there are too many other factors at play (your product, website design, your pricing, etc,) to say, "Yes! I can boost conversions by 40%!" Drop me a line and I'll give you some thoughts on your current site if you like.
Mike Peake is an experienced freelance marketing copywriter who specialises in website copywriting services. He has also consented to write about himself in the third person for this bit because that's what consultancy types sometimes do at the end of their homepage – probably to snaffle up a few more keywords, but he assures you this isn't his game here. He has been creating digital and print content for clients for well over 20 years and has helped businesses in Japan, Denmark, Poland, the UAE, Singapore, Finland, Sweden, Austria, Belgium, Canada, the USA and Switzerland. Much of his work is for UK-based clients – London especially. The freelance copywriting website bymikepeake.com has been in existence since 2011.
Mike has won awards or been part of award-winning teams on five occasions and is committed to continuous learning in the field of web copywriting, content creation and writing about himself in the third person, striving for excellence for every client. Some of the many large organisations Mike has created content for include Harrods, the Sunday Times, Virgin Atlantic, KONE, Singapore Airlines, TITAN Containers, Business Insider, the BBC and NatWest. Smaller clients are well looked after, too – apart from that one bloke who was given short shrift when he asked Mike to turn two sentences he'd written into a complete website and pay him £100 because it was "just an edit".
Contact Mike whenever you need a website copywriter or a general freelance copywriter who has many years of experience and provides first-class creative services. Mike's mission is to promote the 'de-shitification' of websites and provide businesses with sites that have been properly thought out instead of being chucked together with bits of twigs and some Sellotape. Why not take a moment to read some of his copywriting testimonials to get an idea of how he works – be warned, though: it's an absolute hotbed of third-person indulgence.
Quick links: corporate copywriting, brochure copywriter, UK SEO copywriter, copywriting for marketing managers, international copywriting, AI copy editing, homepage development, luxury brand copywriting, email copywriter, tone of voice, business writing, how to hire a copywriter – a beginner's guide, freelance copywriter for business owners, what to do if your website doesn't rank, best copywriting tools 2025, when do you need a copywriting agency, 9 client red flags for new or inexperienced copywriters, how to do deal with a difficult brief as a writer, what is a copywriting framework?
Mike also takes inspiration from the excellent work of marketing expert Neil Patel and the writers at Copyhackers and Copyblogger. He highly recommends that you check them out.