Hire a freelance copywriter who just gets it!

An experienced freelance website writer understands how to communicate key messages in a succinct way. Company owners sometimes over-complicate things when trying to write their own sites. And marketing teams sometimes just don't give good copy! A specialist like me can help with all of your content creation, and in an SEO-friendly manner, too. My goal as a freelance website content writer is to give you two things: great copy, and a clear idea of how your website will work. So it's not just a Word doc – it's a whole package of what goes where and why!

If you hire a writer for website content who doesn't understand the myriad components that make up a successful site (or the copywriting process behind it), you're going to end up with a mediocre website. Your web content will likely be more 'meh' than 'wow!'. So keep asking yourself how you (or your content specialist) can improve your site, as your website needs constant fine-tuning! Check out my blog for some tips – especially if you're launching a new website. Most UK website content writers have their own sites, so check some of those out for top tips, too.

Not yet, my friend! But I get it – AI can create copy in the blink of an eye, and for free. So why do you still need a copywriter? Here's why. AI generated text is basically a mishmash of things that have been written before. It also tends to be written in a very repetitive style that quickly seems annoyingly familiar. In other words, the copy you get back is OK... but it's a country mile from what a seasoned copywriter can do for you. My own skillset includes: * Understanding your brand and writing consistently in your brand voice. * Humour. Yes, humour! My day job once upon a time was writing dozens of funny articles a month. AI is still a long way from doing 'funny' in a way that doesn't make your toes curl. * Interviewing people. AI, as far as I know, can't do this yet. * Taking an overview, planning a content strategy, and editing copy so that it sings. But I see the appeal of free copy. And I'm no luddite. So if you want to use AI to create your copy and then have an expert with lots of writing and editing experience take a look at it, give me a try. Just hit the 'contact' button at the top of this page.

Ah, the $64,000 question. The truth is: we're all different. Freelance copywriter prices range from from £200 a day to £1,500 a day or more. Me? Tell me what you need, and I will give you a quote within 48hrs. One thing to bear in mind if you hire a freelancer when you need content for marketing is that it will usually work out cheaper than going with a copywriting agency. Lower overheads, and all that! In brief, the range of freelance copywriters UK businesses can turn to is vast, varying from entry-level writers to seasoned professional copywriters with years of experience. But here's one key thing to remember: copywriting a website takes quite a bit of time, so it's not going to be cheap.

My copywriter services cover everything you need. If required, I can even handle your entire website project – including briefing designers. As well as being an accomplished content writer for websites, I look after: * Brochures * Company reports * White papers * Advertorial copywriting and sponsored content * Email sequences * LinkedIn descriptions and ghostwritten articles * Copywriting for SEO (search engine optimization) + Online marketing (landing pages, blogs, forms, microcopy, etc.) And any other kind of freelancing where persuasive copy and rock-solid writing skills are needed. It's my mission to be the all-round freelance copywriter UK clients and those from further afield can rely on. There are plenty of UK content writers around, so I always try to go above and beyond when working with clients. Why not hit the green 'CONTACT ME' button at the top and we can discuss what you need? I'm very much a copywriter for hire and sometimes have availability within a week or two of initial contact.

I've got some bad news for you. I can't think of a worse time to be starting a career in copywriting. Here's why: 1. Copywriting has been flagged up by people who should know better as a classic "easy job anyone can start tomorrow" on LinkedIn, TikTok and other platforms. That advice is horseshit. It's like saying anyone who can do maths/owns a calculator can be an accountant. You can't. 2. There are hundreds of thousands of other copywriting hopefuls to compete with – many of them turned on to it by those muppets bleating about copywriting being a path to easy money on TikTok. You completed a £200 copywriting course from some spurious academy? It means nothing. 3. You may wait months or even years for your first paid assignment. 4. The website you create to help advertise your business will be brand new, so Google will downgrade it, and you'll likely buy spammy backlinks to try and boost your domain authority. Expect more trouble to ensue. If you turn to AI to rapidly populate your new site with content, your audience – probably 2-3 people a month – will be less than impressed. Also, you'll have zero testimonials, so people will doubt your ability to deliver. 5. AI is wiping out the copywriting market – literally obliterating it, especially at the bottom end of the talent pool, which is where you'll unfortunately be coming in as a newcomer. 6. Every copywriter I spoke to in 2024 complained of it being a very challenging year. And these people know what they are doing – and have many years of experience. 7. There are more writers around today than ever. As well as all of the TikTok-inspired hopefuls, there are thousands of ex-journalists and PRs who moved into copywriting as their own industries were decimated. It has literally never been more competitive... and there is arguably less work than there's been in decades. I could go on, but you get the idea. It's heartbreaking to say, but I do not recommend copywriting as a career change in 2025. Sorry.

I can't speak for everyone, but I love coming up with creative ideas. I've been helping people to tackle creative challenges and develop new ideas for more than two decades – brand story/brand voice included. If you're in the early phases of web development and wondering when to get a copywriter in, the answer is... yesterday! Drop me a line for some examples of my work across multiple digital platforms – whether you need a blog copywriter, SEO content writing or something else.

Just send me an email or call me (details at the bottom of this page) or hit the big green 'CONTACT ME' button at the top and we can get the ball rolling – whatever your project or target market. When you're looking for a content writer to hire or someone who can help make marketing copy sparkle, I have a great track record and I'm here to help. Am I one of the best UK freelance copywriters? That's not for me to say! But my testimonials and reviews suggest I'm certainly a top-rated copywriter, and I know I go the extra mile to try and deliver way more than just copy. I've also been writing professionally for well over 20 years and bymikepeake.com, the Mike Peake freelance copywriting website, has been around for more than a dozen years. If you forget my name the next time you need someone, just type 'freelance copywriter near me' or 'UK website copywriter' and my little blue icon will come up eventually!

Maybe yes. But probably no. It all depends on your sector and what keyword you are trying to rank for. If it's something obscure, such as 'tartan tea cosies for dolls houses', then a little SEO work will work wonders. That coveted #1 spot on Google may even be yours for the taking. But if you want to get on page one for 'flower delivery UK' or 'legal services London', your copywriter can only do so much. We can optimise copy for you so that it reads brilliantly, is easy to scan, contains relevant keywords (and related terms) in the right quantity, and advise on internal linking. We can also help ensure we address search intent and do our best to meet Google's EEAT expectations, but that's pretty much it. We can't control the many other factors that determine your SERP rankings, which include backlinks (a long and potentially expensive process), page speed and design, sitemaps, and other technical aspects of SEO. If your market is competitive, one of the biggest barriers you'll face is building up domain authority for your brand-new URL. If your competitors have been around for years, Google will view you as a relative newbie who has yet to prove its worth, and rank you accordingly.