My copywriting blog

Looking for the random ramblings of a professional freelance copywriter? Read on, reader! Read on...

6 min read

When do you need a copywriting agency (and when is a freelance copywriter a better choice)?

Whether you need web content, email copy or something else, one of the first decisions you must make is about what kind of copywriting...

5 min read

How can an 'outsider' write great copy for your audience?

You're looking for a freelance copywriter in your niche, but can't find one. Here's why all is not lost. Most business owners are experts...

4 min read

What is a wireframe and why do you need one?

Your freelance copywriter should be able to give you more than just words when writing your website. As far as I know, when most website...

4 min read

Hiring a designer + a copywriter? Read this!

Managing a writer and a designer can be a challenge. Here's a few pointers. I've just completed an enjoyable job for a client that...

1 min read

15 minutes to beef up a website? Start here...

My top 5 tips for helping your business website to up its game. No waffle, no long explanation, just straight to the point. I created...

4 min read

Hey. Can't you just get ChatGPT to do your writing?

AI for copywriters. My verdict so far...

3 min read

My review of Grammarly Pro (and why you should take the plunge if you're a pro writer)

Grammarly Pro can turn experienced copywriters into something approaching a skilled proofreader. But read on for my August 2024 update at...

3 min read

How do you deal with writer's block?

Staring at a flashing cursor? Mind as empty as a juvenile delinquent's Christmas stocking? Read on! Many writers suffer from writer's...

2 min read

What's the best way to improve a website?

When you think 'website', think 'ladder'. Here's why... "How should I improve my website" is a question that around half of all...

2 min read

What is a copywriting framework?

Rooted in sales tactics, copywriting frameworks can be a huge help... sometimes. I get asked about copywriting frameworks from time to...

4 min read

So. What makes good web copy?

Good website copywriting can turn your business site into a leads-generating powerhouse. Follow these tips to get off to a rock-solid...