International copywriting services

What is the advantage of using a native English speaker for my copy? Don't get me wrong – I am frequently left in awe by the incredibly high levels of English that are spoken overseas. Brits tend not to excel when it comes to speaking different languages, but one thing we do have in our favour is that we know our own language inside out. As a result, British freelance copywriters like myself have an edge over local freelancers when international firms in mainland Europe and further afield need copy for their English-language marketing material or websites. You can expect copy from experienced native English copywriters like me that resonates with your international audience – instead of making them think you ran your main site through Google Translate.

Have you written copy for other international companies – and if so, where? I write copy for international clients all over the world, including Danish, Belgian, Japanese, Swedish, Finnish, Swiss, French and Polish businesses. When they reach out to me, it's a clear indication of the need for the kind of focused, highly professional English-language copywriting work I provide. I've also adapated British English for use in New Zealand, Australia, the US, Dubai and – most tellingly – the US, where things are markedly different.

What is the risk of using a local copywriter who speaks English? English is the most widely spoken second language in the world. It is spoken beautifully by people from Italy to India; Brazil to Bangladesh. However, when you use a local copywriter in your territory who speaks excellent English but isn't a native English speaker, it can result in copy that misses the mark. That's because your writer hasn't fully mastered the many important nuances of the language. And even the tiniest inaccuracy can make your target audience sense that something's not quite right. Less-than-perfect translation can kill the 'flow' of your copy and interfere with the user journey. When you work with an English copywriter such as myself, I will take time to make sure that all of the messaging just works.

Is there any real harm in simply using Google Translate for my English-language web/marketing copy? Try for yourself! Part of the reason that international clients seek out experienced native English speakers is that they specifically DON'T want a direct translation of their site – no matter how accurate. If hired by a client in Germany, for example, I understand that the goal probably wouldn't be to provide an exact replica of the German site in English. The skill of a copywriter who works for international clients is to assess what the client needs in order for their English-language marketing material or website to resonate with an English-speaking audience – which rarely means simply duplicating the copy. ​The process usually requires some research skills to ensure that the copy isn't "too British" (using miles instead of kilometres, for example, or using phrases that are too obscure). It also needs someone with the confidence and experience to explain to the client that the copy being delivered is appropriate for international audiences. ​I have extensive experience working with CMOs, heads of content and other senior executives at non-UK companies. I can help them find the best solution for their needs. I take time to understand the company's target audience and goals, and I strive to create the words they need in perfect English.

I have ongoing requirements and don't yet know how long I will need you for. Does that work for you? Sure – I have been working on a day rate for one international client for almost a year. I'm flexible! Why not click on the big green 'CONTACT ME' button at the top of this page and we can start a conversation?